Where I lead
Surgence Labs · Go-to-market and marketing
Head of Marketing and senior strategist.
Manages a 20+ person team across multi-client GTM, content operations and campaign work.
1NORTH · Design studio
Founder.
Leads brand, creative and social strategy for early-stage Web2 and Web3 startups, from seed to Series A. The studio is 15+ people across several countries.
Skills
Strategy
- Go-to-market planning
- Positioning and narrative
- Token launch strategy
- Competitive research
Campaigns
- Campaign planning and execution
- Quests and viral loops
- Ambassador and creator programmes
- KOL and partner outreach
Content and design
- Brand identity and guidelines
- Video and motion
- Social on X, LinkedIn, Instagram
- SEO and GEO
Community
- Discord and Telegram
- Trading competitions
- Community operations
Management
- Teams of 15+ and 20+
- Multi-client delivery
- Weekly reporting
Exploring
- AI-assisted workflows
- Brand-specific agents for copy, strategy and research