Selected campaigns
ExecutedNEW
ADI Predictstreet: World Cup Sprint
A 39-day quest mechanic with a PS Card SBT, leaderboard and a tournament prize structure, anchored to the FIFA World Cup. Ran alongside daily matchday content in a locked brand voice, plus a ticket giveaway.
Strategy
DAC: Conviction Sprint and ambassador programme
A staking flash campaign, and a two-track ambassador programme (Discord community and outbound creators) built to run before the token launch.
Strategy
FC Barcelona: Barça Banc pre-registration
‘Are You The Ultimate Barça Fan?’: a pre-registration viral loop aimed at LatAm, timed to the World Cup kickoff.
Strategy
Token2049 Singapore
Global brand takeover with exchange partners, an affiliate and KOL network, regional meetups, a countdown series and an ‘Earn Your Way In’ mechanic.
Pitch
Coinbase India: ONCHAIN
A campaign built around a character-led AI persona, with X and Instagram playbooks.
How a campaign runs
Brief and audit
What the product needs, where the audience already is, and what the competitors own.
Mechanic
The hook: a quest, a sprint, a loop or a countdown that gives people a reason to act.
Build
Narrative, assets, channel plan, creators and the tracker that runs the work.
Launch and iterate
Daily tracking, weekly review, and the changes that follow from the numbers.