About
arsha runs brand, campaigns and go-to-market for Web2 and Web3 teams. Seed-stage companies get a senior strategist who can also ship the design.
Marketing and design, based in Pune.
Founder of Surgence Labs (go-to-market and marketing) and 1NORTH (brand, creative and social for early-stage startups). Work spans product marketing, token launches, campaign planning and brand systems.
All work!
Selected projects across product marketing, campaigns and design.
Selected work!
Product marketing
DAC Quantum Chain
Testnet to mainnet to token launch: narrative, token strategy, testnet identity and the partner pipeline.
CampaignNEW
ADI Predictstreet: World Cup Sprint
A 39-day quest with a leaderboard and matchday content, anchored to the FIFA World Cup.
Go-to-marketNEW
DDSC: dirham stablecoin
Go-to-market for a UAE dirham-backed stablecoin: narrative, channel plan, SEO and creator activation.
Trading competitions
Bybit and Binance
Trading competition campaigns and community growth across two exchanges.
Work with me!
GTM and marketing · Surgence Labs
Go-to-market, campaigns and content operations.
For teams that need a senior strategist to plan the launch and run the work across channels.
Email to start →Design · 1NORTH
Brand, identity, web and motion.
For early-stage startups that need a brand system, a website or launch video, built to be used after handover.
Book a 30-minute call →hello.